So… how did you end up here?

Let us guess.

Maybe…

You’re an artist trying to get more people to care about your music.

Or maybe…

You work for a label with something to promote.

Or maybe…

You’re putting on an event and need people to actually show up.

Or maybe…

You’re a booker we shamelessly sent this website to.

Or maybe…

You’re an agency trying to figure out whether we could be useful.

Or someone sent you here and now you’re wondering…

What the f*ck is Dance Music Tribe?

Fair question.

Fine. We’ll tell you.

What we do, in very simple language, is…

We put stuff in front of dance music fans.

That’s it.

That’s the business.

We think, build and promote stuff.

And then we try to get as many people who like dance music as possible to look at those things.

(Not) very sophisticated.

But that’s what we do.

Mostly, we do it for ourselves.

Our media brands. Our playlists. Our projects. Our releases.

And a suspicious amount of stuff involving this guy:

DJ. Producer.

Mastermind behind this whole thing.

Pretty interesting character, btw.

Occasional pain in the *ss.

Which brings us to something he specifically asked us to put on this website:

You should definitely consider booking him.

You’ll see why this could make your life 10x easier in a sec.

But in the meantime, we thought we should let you know.

Actually, it’s mostly Nick pushing us to do this.

He says that for every booking we land him, we get free pizza.*

So you’d make…

• Your crowd happy.
• You happy.
• Nick happy.
• And us happy.

Anyways…

Now that Nick is happy…

If you’re still scrolling, you’re probably wondering one of two things:

“Okay… what have these people actually built?”

or

“And how exactly is any of this useful to me?”

Good questions.

Conveniently, they have pretty much the same answer.

So let us tell you how this whole thing happened.

It started with a pretty simple problem.

Getting people to care about dance music is hard.

There are…

• A lot of artists.
• A lot of releases.
• A lot of events.
• A lot of labels.
• A lot of content.

On a random day in 2024, we built a TikTok page.

Nothing crazy.

Just somewhere to post dance music we liked.

We called it:

Then people started following it.

And watching it.

And sharing it.

And sending us music.

And tagging their mates in the comments.

And somehow that random little page generated…

Not bad for something that started with:

“Should we make a TikTok page?”

So naturally…

We built another one.

But this time, we wanted to take things a little further.

We had a theory.

There were still A LOT of people who missed the golden era of 2010s EDM.

• The big melodies.
• The ridiculous drops.
• The festival anthems.

The music that made you want to put your hands in the air for absolutely no reason.

So we wondered…

Can we turn a page into a movement?

Turns out…

You kinda can.

We called it:

We’re still looking for the right partner for that, just in case you knew someone. Or if you are a festival booker or promoter, we could point these people your way. Just saying btw

Then…

We launched our first edition in Cologne…

And almost sold out the club.*

*Without having a local promoter, btw.

We think that’s a flex.

But hey, whatever.

But why stop there?

Meanwhile…

We started building playlists.

Because getting someone to watch a video about music is cool.

But getting them to actually…

Listen to the music

…seemed pretty useful too.

One playlist became another.

Then another.

Then another.

And eventually…

Well…

Just look.

• Tech House 2026 🔥
• Festival Music 2027
• Car Music (House)
• Club Music 2026 🔥
• Gym Pump
• Banger Discovery
• Nick Tribe Selects
• EDM Revival

House. Tech House. EDM. Club Music. New releases.

And whatever genre producers have invented by the time you finish reading this sentence.

Yes, you can actually listen to them.

We’d be slightly concerned if you couldn’t.

Also…

We started publishing.

Articles. Interviews. Features. News. Release coverage.

Searchable things with people’s names in them.

Why?

Because when somebody Googles you…

it’s generally better if

Something happens.

So we started building places where something could happen.

Then things got a little out of hand.

1. One page became two.
2. Two became a network.
3. Social became playlists.
4. Playlists became media.
5. Media became events.
6. Events became campaigns.
7. Campaigns became partnerships.

And somewhere along the way…

we realized we’d accidentally built

a small distribution machine for dance music.

Today, we can put stuff in front of dance music fans in a lot of different ways.

• Social
  Put it in their feeds.
• Media
  Give them something to read, search and share.
• Playlists
  Put the music where they’re already listening.
• Content
  Turn what you’re doing into something people might actually stop scrolling for.
• Ads
  Put money behind the things worth pushing.
• Events
  Take things from the internet into the real world.
• Our network
  Put several of those things together when one isn’t enough.

And we still mostly use it for ourselves.

That’s important.

DMT wasn’t created because somebody woke up one morning and thought:

“You know what the world really needs?”

Another marketing agency.

No.

We built all of this because…

We needed it.

We had music we wanted people to hear.

Projects we wanted people to discover.

Events we wanted people to attend.

Brands we wanted people to know.

And, yes…

A certain DJ we wanted people to book.

Hi again, Nick.

So instead of constantly asking other people for attention…

We built places where we could create our own.

And we still use them every day.

Which brings us back to you.

Remember you?

The person who’s been scrolling through this increasingly long website?

Well…

Eventually we realized something.

• We had all these pages.
• All these media brands.
• All these playlists.
• All this content.
• All these ways of reaching dance music fans.

And…

There’s only so much Nick Tribe we can promote.

Nick says that’s debatable.*

But eventually we decided to open what we’ve built to a select number of outside projects too.

That could be you.

If you’re an…

Artist. Label. Festival. Promoter. Event. Agency. Brand.

Or generally someone doing something interesting around dance music…

You can tap into what we’ve built.

We can put your stuff in front of our people.

Maybe you have a release coming.

We can help people discover it.

Maybe you’re launching an event.

We can help people hear about it.

Maybe you’re building an artist.

We can help create more things for people to see when they look them up.

Maybe you’re a brand trying to reach dance music fans.

Well…

Have you been paying attention?

That could mean…

A piece of content. A media feature. A release campaign. Playlist support. Social distribution. Paid media. Event promotion. A partnership across multiple parts of the network. Or something neither of us has thought of yet.

Those are usually the fun ones.

But here’s the thing.

We’re not exactly sitting around refreshing our inbox waiting for somebody to hire us.

We have our own stuff to build.

Our own brands to grow.

Our own experiments to try.

And apparently…

more Nick Tribe to promote.

So…

We don’t really want 100 clients.

We’d rather work with a smaller number of people where we can actually do something interesting.

Which is also why…

We don’t really sell packages.

We’d rather ask:

What are you trying to make happen?

Then figure out whether our audience, brands, platforms, ideas and mildly concerning amount of screen time can help make it happen.

Sometimes they can. Sometimes they can’t.

We’re okay with both.

We’re not for everyone.

And we’re not trying to be.

We’d rather do a small number of things that actually make sense than become another agency sending you a PDF called:

Please don’t make us do that.

So…

If you’ve made it this far…

You probably have something you want more dance music fans to know about.

And we happen to have spent the last few years building a bunch of ways to reach them.

Funny how that worked out.

Actually…

Not really.

If you book Nick Tribe for your event, we can move the machine you’ve just spent all this time reading about behind him.

Content. Media. Promotion. Our network.

The whole thing.

It’s kinda what we’re here for.

So if you’re a promoter, booker, festival or club…

You might have accidentally found the cheat code.

And if you can’t really offer that?

Well…

You can still shoot your shot.

Don’t say we didn’t warn you.